Canada will be the first North American country to experience the launch of Facebook’s new ‘dating feature’ when it rolls out today. The new feature, previously piloted in Colombia, wants to make Facebook users more than just friends. Facebook Dating operates with users creating profiles that are separate from their Facebook ones and kept out of sight of friends. It recommends matches that users aren’t already friends with, but who share dating preferences, interests and if they’d like, mutual friends or groups and events. The offering will support text-only conversations between matches in an effort to minimize “casual encounters” and build long-term relationships and will attempt to reduce users being duped by fake profiles by importing ages and locations from a user’s traditional Facebook profile.
© 2018 Corus Radio, a division of Corus Entertainment Inc.